How to get a competitive edge through the transformation of the communications

As an entrepreneur and business owner I always get questions from my peers or other entrepreneurs on what to do to take a business to the next level. And that’s a very deep question since I usually find myself struggling with what should I do myself but, here is the key, being part of the IT industry there are some …

Do I need CRM and Telephony integration for my business?

Computer Telephony Integration or CTI is the technology used to improve the effectiveness of the communication experience in a customer service environment. The goal of a CTI solution is to provide a customer service representative with in-context and pertinent data about a particular contact or lead. This information is usually offered in the form of specifc contact details, call history, …